COMMANDO PartnerX Program

Joining COMMANDO PartnerX Program empowers partners with variety of financial incentives, tools, technology, and support to accelerate sales and business growth.

Become a Channel Partner View our Partners

At COMMANDO, we believe true growth happens when we grow together. That’s why we created the PartnerX Program a cutting-edge channel initiative designed to maximize profitability, eliminate inefficiencies, and empower partners with unmatched value.

Unlike traditional multi-layered channel structures, PartnerX is a single-level partnership program that connects you directly with COMMANDO, ensuring seamless engagement, faster execution, and higher profitability.

Distributors are progressively recognized and rewarded based on their commitment, performance and collaboration.

Why Join PartnerX?

PartnerX Benefits and Advantages

PartnerX empowers you to get the best and offer the best to your clients. You get the highest privileges - Best Prices, Products, Technical Support, Tools, Resources, Services. And lot more. Here’s a few highlights:

Credibility

The credibility is the greatest asset. Gaining customer trust, confidence and offer differentiation is ever-present challenge for businesses. Being Channel partner with brand that's trademarked registered in 150+ countries, including USA, European Union (EU), Africa, Middle East and more, brings recognition and reputation associated with it to your business. The privilege to be authorized to use its intellectual proprietary and copyrighted materials inculcate strong trust and confidence.

New Product Launch

Channel partners get the first-to-market opportunity on newly launched products. This helps benefitting on market excitement. You get the priority to offer your customers latest technologies and products. These offerings allow you more advantageous position by offering differentiation to more demanding customers. It positions you to increase your top and bottom line capturing more earning opportunities.

Price Privileges

Channel Partners are offered deeply discounted pricing making them more competitive in the market. Moreover, fewer levels in the distribution channel and intermediaries lead to lower overall costs for distributing products. This enables channel partners to offer competitive pricing to customers without compromising on margins.

Credit Facility / Payment Flexibility

COMMANDO may consider offering credit facility and/or payment flexibility to its eligible Channel Partners of Distributor level based on history and volume of transactions. This helps partners beat the competition, win more customers, increase sales, and gain that extra customer loyalty, improve cash flow, and fuel business growth.

New Market Opportunity and Privilege Access

COMMANDO makes genuine efforts to keep partner count limited so its channel partners have more control over their local market and ultimately better profit margins. The competition is not set to the neck allowing more space for channel partners to adjust their profit margins.

Incentive Program

Channel partners are offered exclusive Channel Sales Incentives and Trade Discounts. Moreover, Sales Performance Incentive Funds (SPIFs), Market Development Funds (MDFs), Cooperative Funding (Co-op funding), Channel Rebates, Deal Registration Incentives etc. are offered time to time.

Partner Portal

Access to Partner portal brings wealth of resources and tools to enable, inform and support your ability to sell efficiently.

Marketing Support

Channel partners are supported by marketing activities, marketing collaterals and more to bring more visibility for them and the brand. They are supported with Market Development Fund (MDF) to create more visibility and value.

Lead Generation

COMMANDO Distributors get access to established Reseller/Integrator Channel Partners in their respective countries. COMMANDO and its associates generate leads for Channel Partners via its website and direct marketing activities such as telemarketing and attending tradeshows/conferences. This brings them more business connections and opportunities.

Priority Support

Channel partners receive priority support on technical and non-technical matters including pre-sales and post-sales even during extended hours at more personalized and convenient platforms. They are further supported with documents, at times necessary, to submit tenders and bigger and important projects such as Manufacturer Authorization Form (MAF) and more.

Training and Certification

Channel partners are provided with training and certifications on technical as well as sales tracks. It gives them authenticity and recognition, helps them understand products better, and position them to offer more advantage and expretize to their markets.

Co-Development

Channel partners are offered opportunity to participate in co-development of COMMANDO products with their suggestions and feedback based on their observations and demand in the market. COMMANDO has the expertise to develop products with customized specifications on-demand.

Deal Registration

One business opportunity floats in the market to multiple players. The opportunity and business you get first are registered and protected with COMMANDO. You can register your deals and ensure not everyone is working on the same and/or have similar advantage as you.

Price Protection

Market is dynamic and hence prices vary too frequently. By the time you close the deal, many a times, it happens that the prices have already changed/increased putting you in challenging position to honor the deals. This can seriously jeopardize your cooperation with your clients. COMMANDO offers 30-day price protection on the quotes so you can stay on your price commitments with your clients without any last-minute surprises.

Analytics

Data is new oil. The Analytics offer insightful view of your market and the region overall. Channel partner gets access to valuable information about what’s going on around, what’s selling most and the least. These analytics help you make smarter decisions and bring more efficiency in your business.

Partner with COMMANDO to accelerate your sales, offer differentiation, unlock new revenue streams in the fast-growing technology landscape.
Offer value and enjoy faster revenue generation, higher profit margins, and unmatched support.

Checkmate your competition by partnering with COMMANDO.

Become a Channel Partner View our Partners

Partner Eligibility and Requirements

COMMANDO Partners must possess the necessary expertise, market reach, and operational capabilities to effectively distribute COMMANDO products. Partners must demonstrate the ability to deliver value to COMMANDO Channel Partner Program 3 customers through specializations and certifications, participate in continuous learning, and meet sales and technical criteria. Here’s general requirements.

Parameters Distributor
General Requirements
  • Existing Distributor of any reputed networking / IT brand
  • Focus on ICT
  • Strong distribution channel, networking, and collaboration capability
  • Possess business, and financial acumen to stock large volumes
  • Prior ICT product sales experience and market exposure
Sales Revenue
  • Yearly Sales Milestone: $$
  • referably 50% Sales revenue from Switch category
Marketing
  • Participate actively in Marketing activities
  • Integrate COMMANDO on company website, email, and other platforms
  • Conduct Events/Seminar/Webinar/Promotional activities for local IT Community
Training and Certification
  • Product Portfolio Training: 4
  • COMMANDO Sales Certification: 2
  • COMMANDO Tech Certification: 2
  • Min Certification: 4
Team
  • Dedicated COMMANDO team with min 4 members
  • One designated COMMANDO Business Manager (CBM)
  • One designated COMMANDO Technical Support Engineer (TSE)
Support
  • Level 1 Support (Helpdesk for basic customer issues and services)
  • Customer Service, Basic Pre-Sales Support and Post-Sales Support
  • Escalation Process
  • Warranty and Replacement assistance if COMMANDO doesn’t have direct local presence.
Review Meeting
  • Quarterly Business Review (QBR)

Checkmate competition with COMMANDO

Grow and build a better future for your business with COMMANDO.

Become a Channel Partner View our Partners

Last updated: May 16, 2024